Frontiers in Cancer Chemistry Research

Discover cutting-edge studies on carcinogenesis, biomarkers, and targeted therapeutic approaches

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The Science Behind Influencer Marketing: Why We Click, Like, and Share

Explore the psychology and neuroscience behind why we engage with influencer content even when we know it's advertising. Discover how visual appeal, congruence, and social proof drive our digital behaviors.

Hunter Bennett
Oct 10, 2025

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